Marketing Platform Manager, Associated Bank; Milwaukee, WI — 2021-Present
Email Producer, Apple Leisure Group; Milwaukee, WI — 2019-2020
Served as a subject matter expert for Acoustic (formerly Silverpop) email platform. Developed campaigns for B2B & B2C travel brands while researching & developing improvements for compatibility, accessibility, and prototyped with emerging trends in email design. Maintained more than six automated campaigns with monthly updates. Maximized personalization utilizing MoveableInk and Acoustic to increase engagement. Coordinated with marketing teams to create campaigns that followed all brand standards with accurate content.
Graphic Designer, Kohl's; Menomonee Falls, WI — July 2019-August 2019
Contracted temp job. Developed in-house graphical assets for internal documentation and use with Adobe Photoshop. Reviewed store map audits from over 300 stores to update store maps for the mobile app using Adobe Illustrator.
Email Marketing Associate, Deluxe Corporation; Shoreview, MN — 2016-2018
Managed customer database of over 2-million customers. Developed, tested, and executed email campaigns on IBM Watson Campaign Automation (Silverpop) using A/B testing, dynamic content & personalization to improve engagement and conversion. Created continuous automated email campaigns in a Business-to-Business environment.
Email Development Specialist, ASQ; Milwaukee, WI — 2015-2016
Took ownership of campaigns on the Silverpop email marketing platform under tight deadlines with the marketing department. Improved recipient engagement from A/B testing and send time optimization. Developed and coded HTML responsive templates with attention to detail on all brand standards.
Interactive Intern, BVK; Milwaukee, WI — 2014
Gained familiarity with Silverpop email marketing platform to test & deploy email campaigns.
University of Wisconsin-Milwaukee — 2012
Bachelor's of Fine Arts: Web-Based Media & Graphic DesignBachelor’s of Letters & Sciences: Art History
University of Wisconsin-Waukesha — 2008
IBM Watson Campaign Automation (2017) Intermediate - January 2018
IBM Watson Campaign Automation (2017) Integrations - July 2017