Resume

Where past contributions are recognized

EXPERIENCE

Deluxe
Email Marketing Associate
June 2016 - March 2018
•    Utilized IBM Watson Campaign Automation (Silverpop) for email marketing targeted to small business owners in North America.
•    Responsibly handled database of over 2-million customers, including those that fall under Canada Anti-Spam Law (CASL).
•    Reviewed & tested prepared mailings with end-user dynamic content and customization where applicable.
•    Coordinated with a team of about 15 people including data scientists, designers, and marketing specialists on development and operation of several continuous automated email campaigns in a Business-to-Business environment.

American Society for Quality (ASQ)
Email Development Specialist (Contracted)
January 2015 - February 2016
•    Produced, tested, scheduled, and reported on average of 9 email templates from Silverpop to company database per week.
•    Refined HTML templates and created new ones with visual improvements while adhering to brand guidelines.
•    Assisted marketing research with data entry into in-house database and survey reporting results from SurveyMonkey.
•    Built out, tested, and launched various landing pages using the Silverpop platform.

BVK
Interactive Intern
June 2014 - August 2014
    Assisted in development of a marketing strategy to a non-profit organization.
    Compiled content & copy into HTML emails for a client using Silverpop within specified deadlines and mailing lists.
    Demonstrated copyediting & research skills through internal blog posts.
    Performed detailed, extensive cross-browser quality assurance testing to client’s responsive websites.

Jonathan Brostoff for State Assembly
Event Art Director
March 2014 - November 2014
•    Collaborated with and reported to Deputy Campaign Director in planning out promotional material.
•    Designed banners and flyers to promotional events and fundraisers under a tight budget.

Marquette University - Haggerty Museum of Art
Social Media Development Intern
August 2012 - December 2012
    Researched and independently developed a social media strategy focused on increased online presence amongst the university and in the art community
    Managed Facebook and Twitter pages to promote information on events and gallery showings
    Trained effective usage of social media programs to staff and guided them through Twitter when needed
    Led a revamp of social media programs that increased online presence and interest amongst students, faculty, and the art community

University of Wisconsin-Milwaukee - University Housing
Web & Digital Media Assistant
November 2011 - May 2012
    Updated webpages with new content and information, verifying that all content is accurate and links functioned properly using CommonSpot web content management system
    Replied daily to comments on social media pages and reported any offensive material to supervisors
    Led a conceptual redesign of the website design with ease of use for touchscreen devices & kiosks in mind
    Created monthly, quarterly, and annual site analytic reports and spreadsheets for supervisors

EDUCATION

University of Wisconsin-Milwaukee
Graduated December 2012
•    Bachelor’s of Fine Arts: Interdisciplinary Arts & Technology (IAT) focus on web-based media
•    Bachelor’s of Letters & Sciences: Art History

University of Wisconsin-Waukesha
Graduated May 2008
•    Associate’s of Arts & Sciences (AAS)
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