Experience
Marketing Platform Manager, Associated Bank; Milwaukee, WI — 2021-2024
• Managed & maintained email project schedules in close coordination with Email Marketing Manager for both consumer and business email channels.
• Worked with cross-functional teams on strategic planning and development of a SMS marketing channel with affinity marketing programs as initial promotions. Applied experience & knowledge of best email practices to manage and maintain a customer database for email & SMS marketing purposes.
• Tracked recipient engagement and produced reports on actively used email platforms. Resulting data was used by email designers to better optimize redesigned & updated templates.
• Collaborated with marketing specialists on targeted campaigns including cardholder benefit campaigns with unique open rates of over 40% and tracked high-volume email campaigns with open rates of 250k to over 300k opens.
• Supported the email marketing team and the larger marketing department with weekly reporting on triggered email campaigns and with monthly & quarterly email channel reports focused on unique opens & clicks
• Consistency updated email database with segmented contact lists based upon factors determined by business intelligence and data science team. This significantly reduced hard bounces and resulted in better deliverability of onboarding emails with accurate content.
• Routed email creative & projects through all development stages and through stakeholder approval process using Unica and Adobe Workfront. Collaborated with copywriters and digital designers on changes to email content & templates.
• Reviewed all email and SMS proofs for content and design accuracy with email templates being reviewed through Litmus to ensure performance in customer email inboxes.
• Coordinated with web development team to connect webforms on customer-facing website to specific databases & contact lists.
• Identified new opportunities in email and SMS marketing by staying up-to-date on best practices & emerging trends through conferences, meetings, research of competition, and webinars.
Email Producer, Apple Leisure Group; Milwaukee, WI — 2019-2020
• Created and optimized email campaigns— including automated and triggered programs, from initial creative stages, to development, review, and deployment.
• Developed new email templates focused on improving recipient accessibility and functionality for dark mode on compatible devices.
• Served as a subject matter expert on effectively using dynamic content and personalization.
• Increased campaign performance of customer-centric mailings using MoveableInk to further email personalization and targeted messaging.
• Optimized email channel performance and resolved issues by QA testing email templates on Litmus.
• Produced reports on email performance and inspected CSV files using Microsoft Excel.
• Managed progress of projects using Trello and Microsoft OneNote to journal project statuses.
• Communicated with marketing strategists and key stakeholders on optimizing delivery for emails outside of the US market.
Graphic Designer, Kohl's; Menomonee Falls, WI — July 2019-August 2019
• Contracted temp job that assisted the design team with updated planograms individualized to each store.
• Reviewed store map audits from over 300 stores to update store maps for the mobile app using Adobe Illustrator.
• Developed in-house graphical assets for internal documentation and use with Adobe Photoshop.
Email Marketing Associate, Deluxe Corporation; Shoreview, MN — 2016-2018
• Managed & maintained an email customer database with over 2mil contacts for B2B and B2C campaigns.
• Coordinated with cross-functional groups including data scientists, designers, and marketing specialists on development and operation of several continuous automated email campaigns.
• Assisted customer service, marketing specialists, and IT teams with answers & solutions to email related questions.
• Supported the email marketing team on planning, delegating, scheduling, and executing timely emails to segmented audiences with A/B testing, dynamic content, and journey programs for sales & promotional campaigns.
• Collaborated with email marketing team, designers, marketing specialists, and in-house data experts on email strategies and accurate execution of campaigns that followed brand standards and regulations including CAN-SPAM and CASL.
• Worked alongside Director of Marketing Automation on email messaging calendar and made adjustments to delivery schedule to reduce errors and prevent deliveries from hitting spam traps.
Email Development Specialist, ASQ; Milwaukee, WI — 2015-2016
• Designed, executed, and reported on an average of 9 email campaigns per week.
• Optimized email channel performance through establishing end-to-end email production process that improved content quality, substantially reduced errors in copy & formatting, ensured better means of tracking links & delivery performance.
• Developed responsive email templates with attention to detail to all brand standards.
• Created HTML landing pages and webforms linked to email campaigns.
Interactive Intern, BVK; Milwaukee, WI — 2014
• Assisted in development of a marketing strategy to a non-profit organization.
• Compiled content & copy into HTML emails for a travel industry client within specified deadlines and mailing lists.
• Demonstrated copyediting & research skills through internal blog posts.
• Performed detailed, extensive cross-browser quality assurance testing to client’s responsive websites.
• Transferred material into new websites for clients using FTP.
Certifications
Acoustic | Campaign Specialist Certification
Displayed expertise in key features & functions within Acoustic Campaign. Topics included automated programs, campaign analytics, data management, dynamic content, email campaigns, landing pages, lead scoring, and webforms
Klaviyo | Product Certificate
Learned core features & functions of the Klaviyo platform. Proved competently & knowledge of form building, A/B testing, list segmentation & management for deliverability, templates with dynamic data, best practices in email & SMS strategies, campaign performance metrics, and reporting tools.
Klaviyo | Deliverability Certificate
Demonstrated proficiency in understating topics in email deliverability, sender reputation, and delivery performance. This included knowing the importance of DMARC, domain & sender reputation, identifying performance metrics, troubleshooting solutions, and how to improve and monitor success over time.
Education
University of Wisconsin-Milwaukee — 2012
Bachelor's of Fine Arts: Web-Based Media & Graphic DesignBachelor’s of Letters & Sciences: Art History
University of Wisconsin-Waukesha — 2008
Associate's Degree
Conferences
Litmus Live 2023
Litmus Live 2024